Technology

Designed by real estate professionals, for real estate professionals, Command was developed to optimize every action you take.

Command is a comprehensive set of instruments that empowers you to engage with your clients purposefully and effectively. From the initial lead, through the closing process, and into long-lasting client relationships, our cutting-edge real estate technology grants you authority over your database, your business, and your trajectory.

An Unparalleled Experience

Keller Williams holds the belief that technology's purpose is to simplify daily life, creating space for what genuinely matters and affording the freedom to be more human, more present – and simply more.

As the realms of home and business merge, and virtual life becomes intertwined with reality, you require a partner equipped with the right tools, technology, and resources to support your business through every circumstance. In Keller Williams, you'll discover that dependable partner.

Command Your Database

Do what you do best and automate the rest.

Easily group and organize your contacts for timely, automated follow-up and lead generation, then use SmartPlans to design specific (automatic) communication plans for contacts. Hard at work, even when you’re not, SmartPlans lets you save your energy for what’s most important.

Command Your Transactions

Manage your entire book of business with an easy-to-use, drag-and-drop dashboard.

Where simplification meets organization. Opportunities allows you to view your appointments, listings, deals, and projected revenue in one place. From streamlined document management to compliance review and more, see the road ahead and keep tabs on your cash flow.

Command Your Consumer Experience

Keep your client data where it belongs – with you.

As insights are generated by client search activity and logged within each contact record, build deeper, more meaningful relationships with your leads, contacts, and entire SOI.

Command Your Marketing

Deliver leads directly to your pipeline with an effective, multi-channel marketing strategy.

Peruse a library of over 1,400 ready-made templates to point, click, and customize beautifully-branded assets. Using real-time market data, launch dynamic ads in Campaigns, then optimize future actions with reporting and analytics.

Command Your Day

Understand what you have to do at a glance, all while keeping tabs on how each activity drives your big-picture goals.

Set specific goals around listings, commissions, and profit. Then, turn your to-do list into action items by creating contact-specific tasks that are visible across Command.

Command Your Network

Grow and manage your referral business with simplicity and transparency.

Tap into one of the largest, most-profitable real estate networks on the planet. Find trusted partners, negotiate, and arrange specifics while keeping your finger on the pulse of every deal.

KW’s worldwide presence spans three dozen regions outside the US and Canada with more on the way.

Step Off the Real Estate Roller Coaster, and Into Command

There is a saying that if you love what you do then you will never work a day in your life. I fell in love with real estate while buying my first home, and found a calling in constantly searching through house listings to find a hidden gem. That passion persists today … I find …

The Command App: Your Business, Now in the Palm of Your Hand

When surveying our agents on the general needs and habits of their businesses, one thing stands out: They spend more than half of their time on the go, away from their desks.